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SEO (Search Engine Optimization) is no longer just about typing keywords into Google. Thanks to Artificial Intelligence (AI), search is getting smarter, faster, and more personalized — and it's changing how websites get found online.
Search Engine Optimization (SEO) has never been static — and in 2025, it’s more dynamic than ever. With AI-driven search engines, voice assistants, and smarter algorithms changing how users find and engage with content, it’s time to re-evaluate what really matters in SEO today… and what tactics are now outdated.